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aileen garcia studio has rebranded

Not every business likes to do it.  Some do it with success.  Others, with none.  So how do you know when it’s time to rebrand?  Like a lot of things, in time, a brand image gets old and maybe even a little antiquated.  It no longer appeals to you and probably doesn’t even meet your expectations.  It doesn’t represent you and the style of your work.  This is when it’s time to let go of the past, believe in the future, and take the leap to rebrand.

The old and blah logo

the old and blah logo


After attending Caroline Tran’s Propel Workshop/Retreat a few months ago, I’ve been working hard with Nikki of Akula Kreative to rebrand my business.  I needed a fresh new look that represented me and the style of photography I offer my clients.  The process of rebranding isn’t an easy one.  It required me to think about my photographic voice and what I wanted my clients to remember years after their wedding.  At Propel, my fellow Propellers described my work with several words, but the 2 words that were consistently repeated: Sophisticated and Timeless.  Yes, please!!

Giving sophisticated and timeless images to my clients is what I have been striving for, but just didn’t know the words to describe it.  My favorite icon of all time that inspires me, makes sophistication look easy and timelessness attainable is no other than Audrey Hepburn.  She is my style icon.  My live + love + be happy icon.  My it’s-OK-to-be-feminine-and-not-girly icon.  Dougie would call me Audrey Hepburn obsessed because I do maintain a Pinterest board full of Audrey Hepburn.  I have books on Audrey.  I own 2 copies of the DVD of Breakfast at Tiffany’s (which I watch every year on my birthday or when I’m home sick).  I’ve got all of Audrey’s movies in my Netflix Instant Queue for when I need a little inspiration and a good laugh.  Let’s face it.  I have a girl crush.  I’m in love with Audrey Hepburn.

Inspiration Board

Nikki took the quintessence of Audrey Hepburn (styled, chic, understated like a little black cocktail dress) along with my love for peonies and calligraphy to create a new logo.

Nikki was an absolute dream to work with and I couldn’t have been anymore pleased with the results.  There were several rounds of logo transformations, font selection, color schemes, and patterns till I decided on this.  She understood who I was and how I envision the future of my businessMind reading is her second job. :)  Thank you, Nikki, for making this a dream come true and easing the anxiety of letting go of the past and looking towards the future!


Make it a great day, everyone!  And remember, life + love happen in the context of the smallest acts.




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